A: I'd like to talk a little more about advertising. I think it has an important part to play in production promotion, would you agree with that?
我想多谈一点广告的问题，我认为广告对促进生产起到很重要的作用，你同意吗？
B:Oh.yes. I certainly would. I see advertising as an essential part of the entire process of marketing. And I think it has an independent function.
是的，我当然同意，我把广告看作整个营销过程的一个重要组成部分，而且我想广告还有它独立的功能。
A:I'm especially interested in the role of image. public relations and advertising in the production promotion, Would you like to tell me the relationships between them?
我对企业形象，公共关系，和广告在促进生产的作用尤其感兴趣。您能给我介绍一下三者之间的关系吗？
B:Yes.that's a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.
可是，那是个吸引人的领域， 这个领域在成功推销的整个过程中是至关重要的，特别是公共关系和企业形象。
A:It's really a matter of establishing trust. isn't it? There is a close relationship between building a reputation and establishing what we call goodwill.Am I right?
就是建立信任的问题，对吗？建立名誉和创建商业信誉有密切关系，对吧？
B: Yes,we all know what it is when a company has it and we clearly know when a company doesn't have it.
对，我们都清楚当一家公司建立了良好的信誉，对它意味着什么；同时，更清楚如果公司没有信誉，这又意味着什么。
A: I think we all know that.
我想我们都了解这一点。
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B: The same thing applies to a product, too. And that's why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products, But in the long run it's the image that really counts.
这也适于产品，所以我认为特定产品的广告，其效果也是有限的，好的广告对唤起人们对产品的注意和介绍新产品当然是重要的。然而从长远来讲企业的形象是真正起作用的。
A: I understand, publich relations plays a role in building image, both product image and company image.
我明白了，公共关系在树立形象，包括产品形象和公司形象方面发挥了关键作用。
B: Yes, advertising can help build product recognition, but product itself builds image.